Choosing the colour for your brand is a big decision. It needs to differentiate you from your competitors while still being appropriate for the type of customer you want to attract, evoking the right emotions and feelings.
To some people these mean the same thing. Customers are the source of revenue that makes the wheels of their business turn.
Create a holistic view of your ideal customer by using psychographics. By understanding how what you offer fits into your customers’ lives you can create a sophisticated profile of your niche.
What problems do you solve? What do you do to deliver a great customer experience?
Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business’ potential.
What you intend your customers to experience may or may not be how they’ve interpreted their experience with you.
It’s a personal reaction based on how they feel and what they think.
You’ve been told by all the experts to find your niche. Congratulations – you’ve done it. What do you know about them and how can you be sure to keep your focus? Create customer personas! Here are the reasons why you need to do this.
Are you easy to do business with?
You have repeat customers that buy from you time and time again. If you’re asking them for feedback it may well be glowing – fantastic!
Or is it?
Is your business losing potential customers because something stops them on the path to making a purchase?
“Another satisfied customer!” Is satisfied really enough? What does ‘satisfied’ actually mean?
