Are you sales focused or customer focused?
To some people these mean the same thing. Customers are the source of revenue that makes the wheels of their business turn.
They look at their customers and they see £$€£€$£.
Increasingly as business owners in a digital environment you may never actually see your customers. You may not even talk to your customers.
Your customers are words on a screen, numbers in your analytics.
It becomes easy to forget that customers are people.
People have feelings, needs, aspirations, desires, hopes and dreams.
Don’t look at your customer and think “How much money am I going to make from this sale?” Instead look at your customer as a person, take time to understand who they are and how you can serve them, solve their problems and help them achieve their goals.
Create a lasting impression by making people feel better about themselves, more confident, special, and you’ll create a loyal advocate for your brand. You’ll have made a customer for life.