ExceptionalCX

Are you sales focused or customer focused?

To some people these mean the same thing. Customers are the source of revenue that makes the wheels of their business turn.

Image shows golf clubs being sold – focus on making a customer not just one sale

They look at their customers and they see £$€£€$£.

Increasingly as business owners in a digital environment you may never actually see your customers. You may not even talk to your customers.

Your customers are words on a screen, numbers in your analytics.

It becomes easy to forget that customers are people.

People have feelings, needs, aspirations, desires, hopes and dreams.

Don’t look at your customer and think “How much money am I going to make from this sale?”  Instead look at your customer as a person, take time to understand who they are and how you can serve them, solve their problems and help them achieve their goals.

Image shows golf clubs being sold – focus on making a customer not just one sale

Create a lasting impression by making people feel better about themselves, more confident, special, and you’ll create a loyal advocate for your brand. You’ll have made a customer for life.

Want to create genuine relationships with people that become your most loyal customers? Want to become their go to person when they need something you can provide? Get in touch today - together we make this happen!

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