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Why creating a customer persona is the most important thing to do for your business and how to create the perfect one

Why creating a customer persona is the most important thing to do for your business – and how to create the perfect one!

22 Jan 2022
Everything you need to get joy and fulfilment from your business

Everything you need to get joy & fulfilment from your business

22 Jan 2022
Image of employees talking - demonstrating the importance of employee engagement strategies

Four employee engagement strategies for your business

24 Sep 2019
Image of a man working at a desk - culture affects employee engagement

4 things to look out for when measuring your employee engagement

10 Sep 2019
Image of man serving Ice Cream to illustrate improving your customer service gets you noticed

The best and worst companies for customer service in the UK 2019

23 Aug 2019
Measuring your employee engagement

Measuring your employees’ engagement

21 Aug 2019
Employee engagement, 2 colleagues talking

Employee engagement vs. employee experience – what’s the difference?

6 Aug 2019
Design is the silent ambassador of your brand

There’s a whole lot more to a brand than the logo

30 Jul 2019
Image of a game of chess

Positioning your brand for success

30 Jul 2019

Keep your eye on your ‘why’!

17 Jul 2019
Picadilly Circus at night

Jargon buster – branding

9 Jul 2019
Your brand goes here - a strong brand is instantly recognisable and worth believing in

Why you need to build a strong brand

2 Jul 2019
You Cant follow through on plans you don't have

You can’t follow through on plans you don’t have

26 Jun 2019
Image of woman serving behind bar

Customer experience – what is it and why should small business owners care?

25 Jun 2019
Image of someone relaxed and reading on a beach - is your business ready for your freedom?

Is your business ready for you to be free?

13 Jun 2019
5 quotes on what a customer is

The fundimentals of creating intelligent customer relationships

12 Jun 2019
Image of woman worried

Use empathy to improve your business

4 Jun 2019
Dream big! What's your vision for your business?

Are you making your vision a reality?

29 May 2019
Pictures can be used to help visualise customers and bring them to life.

Why some customer personas don’t work

27 May 2019
Image of a man complaining over the phone

Do your customers care enough to complain?

22 May 2019
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