There are a lot of posts aimed at entrepreneurs and small business owners around setting prices, not charging by the hour but by the result that’s only possible because of the years of studying and experience they have.
Totally true.
But it’s hard when you’re working in an industry that’s full of people charging by the hour. Chasing money. Lowering their prices to win a job.
If you know that you’re offering added value, that you’re solving your customer’s problems and you’re delivering great customer experience then you’ve already given your customers something else to care about.
If your customers are still coming across as if all they care about is the price take a moment and consider it.