As business owners, or as people that work for a business, we know how our processes work. We’re the experts. It might all seem perfectly obvious – you click here, then here, scroll down to here, put the details in there, click here …
Your repeat customers do it just fine.
Well yeah! They’ve learnt how to do it. Over time. Did they struggle the first time? Was there something that they needed so badly that made the effort they had to go to, to do business with you worth it? Or if you’re B2B, did they just have to do it? Because it’s part of their job?