I’m Alex – customer experience specialist and coach.

I work with ambitious businesses to improve their marketing and processes.

I help them develop a deeper understanding of their brand and business so they gain more customers – new ones and loyal ones, focus their spend and get the amazing reviews and testimonials they deserve.

With over 20 years’ experience, I’m a coach and mentor for small business owners and entrepreneurs, and a consultant for agencies and bigger businesses.

Small business owners

For small business owners and entrepreneurs, I'm focused on helping you grow your confidence, business and brand to better serve the customers you love whilst making a profit.

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Agencies & bigger businesses

As a consultant, I'm here to help you improve customer, employee and brand experience, stand out from your competitors and make a positive difference to your bottom line.

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Alex helped me with customer journey mapping. Her technique for mapping was relaxed and fun and she somehow managed to collate all the masses of info into a few LOADED pages afterwards - there is so much useful info in these pages. She also provided an easy to use action list summarising everything I was to follow up on.  I am blown away by how concise and complete her guidance was. Thank you Alex - I thoroughly recommend your services.

Sonya Dibben

Adore Your Outdoors