Uncategorized How do you add value? 17 Apr 201917 Apr 2019 How do you add value? What problems do you solve? What do you do to deliver a great customer experience? There are a lot of posts aimed at entrepreneurs and…
Uncategorized The danger of demographics 16 Apr 201921 May 2019 The danger of demographics Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business'…
Uncategorized Why you need to create customer personas 4 Apr 201921 May 2019 Why you need to create customer personas You've been told by all the experts to find your niche. Congratulations - you've done it. What do you know about them and…
Uncategorized Think like a customer 3 Apr 20193 Apr 2019 Think like a customer Are you easy to do business with? You have repeat customers that buy from you time and time again. If you’re asking them for feedback it…
Uncategorized Content, Conversion, Traction, Engagement… 22 Mar 201927 Mar 2019 Content, Conversion, Traction, Engagement… Do all these words fill you with dread? Yet you’d like to ensure your brand is noticed and your customers are getting the experience they deserve?…
Uncategorized It starts with you and your customers 14 Feb 201927 Mar 2019 It starts with you - and your customers If you've never done it before, starting a business is overwhelming. There's so much to learn and so much to do. How…
Uncategorized What is customer experience? 22 Jan 20194 Apr 2019 What is customer experience? The most common question we get asked about what we do is "What's customer experience then?" So here's an overview of what it is and why…