customercentric Archives - Alex Grist - ExceptionalCX

Customer experience – what is it and why should small business owners care?

25 Jun 201925 Jun 2019

Customer experience - what it is and why small business owners should care Customer experience is something small business owners should know about and be focusing on.Whilst bigger companies have…

The fundimentals of creating intelligent customer relationships

12 Jun 201912 Jun 2019

The fundimentals of creating intelligent customer relationships “It is, of course, not possible to state with any practical exactitude what the customer is. But there are several common denominators to…

Use empathy to improve your business

4 Jun 20194 Jun 2019

Use empathy to improve your business One of the 5 key elements of emotional intelligence, you can use empathy to improve your business.It also makes you a better person, friend,…

Why some customer personas don’t work

27 May 201928 Mar 2022

How to create a customer persona that works for you Customer personas should be useful and hard working documents.If you created yours and then wondered what you're supposed to do…

Do your customers care enough to complain?

22 May 20194 Jun 2019

Do your customers care enough to complain? If a product or service doesn't match our expectations we feel disappointed and let down. But often we don't care enough about it…

Distinguishing traits – what sets your customers apart

10 May 201929 May 2019

Distinguishing traits - what sets your customers apart You've identified your niche and written a detailed customer persona.Have you included your customer traits?These could be key to finding out what…

Have all your touchpoints been created equal?

8 May 201929 May 2019

Have all your touchpoints been created equal? Every contact we have with a customer influences that customer’s future decision whether to buy from us again. EVERY contact. It’s not just…

Are you connecting with your customers’ emotional drivers?

3 May 201921 May 2019

Connecting with your customers' emotional drivers As people we do everything for a reason - because of our emotional drivers. If anyone's observing and trying to understand why, it might…

Are you keeping up with your customers’ expectations?

1 May 20192 May 2019

“The first step in exceeding your customer’s expectations is to know those expectations.” - Roy H. Williams What is expected of you? What’s expected of your products and services? Of…

Build richer personas with psychographics

23 Apr 201921 May 2019

Build richer personas with psychographics Create a more complete view of your ideal customer using psychographics.By understanding how what you offer fits into your customers' lives you'll create effective messaging…