The danger of demographics
Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business’ potential.
Your customer’s perception is your reality
What you intend your customers to experience may or may not be how they’ve interpreted their experience with you.
It’s a personal reaction based on how they feel and what they think.
Why you need to create customer personas
You’ve been told by all the experts to find your niche. Congratulations – you’ve done it. What do you know about them and how can you be sure to keep your focus? Create customer personas! Here are the reasons why you need to do this.
Think like a customer
Are you easy to do business with?
You have repeat customers that buy from you time and time again. If you’re asking them for feedback it may well be glowing – fantastic!
Or is it?
Hurdles, obstacles and dead ends
Is your business losing potential customers because something stops them on the path to making a purchase?
Does satisfaction create loyalty?
“Another satisfied customer!” Is satisfied really enough? What does ‘satisfied’ actually mean?
Content, Conversion, Traction, Engagement…
Do all these words fill you with dread? Yet you’d like to ensure your brand is noticed and your customers are getting the experience they deserve?
Content exists in a vast array of day-to-day processes across different platforms. Ensuring you’re using effective content for each and sending engaging messages is vital to succeed in your business.
Knowledge is power(ful)
I’ve worked in design studios for many years. In that time I have always produced work with the customer in mind. I’ve done this by attending focus groups and talking directly to customers to gain insight into what they actually want from the work I produce.
What do you know about your customers and how do you share it?
It starts with you and your customers
If you’ve never done it before, starting a business is overwhelming. There’s so much to learn and so much to do. How do you know where to start?
Start with you, your brand and your customers.
What is customer experience?
The most common question we get asked about what we do is “What’s customer experience then?” So here’s an overview of what it is and why it should matter to you.