Uncategorized Honesty really is the best policy 21 May 201921 May 2019 Why honesty really is the best policy Honesty is talked about a lot in business. You want your business to grow, to be successful - whether it's going to stay a…
Uncategorized Distinguishing traits – what sets your customers apart 10 May 201929 May 2019 Distinguishing traits - what sets your customers apart You've identified your niche and written a detailed customer persona.Have you included your customer traits?These could be key to finding out what…
Uncategorized Have all your touchpoints been created equal? 8 May 201929 May 2019 Have all your touchpoints been created equal? Every contact we have with a customer influences that customer’s future decision whether to buy from us again. EVERY contact. It’s not just…
Uncategorized Are you connecting with your customers’ emotional drivers? 3 May 201921 May 2019 Connecting with your customers' emotional drivers As people we do everything for a reason - because of our emotional drivers. If anyone's observing and trying to understand why, it might…
Uncategorized Are you keeping up with your customers’ expectations? 1 May 20192 May 2019 “The first step in exceeding your customer’s expectations is to know those expectations.” - Roy H. Williams What is expected of you? What’s expected of your products and services? Of…
Uncategorized Does your brand colour reflect your brand? 29 Apr 201930 Apr 2019 Colourful language! Have you ever had your cup of coffee in a different coloured mug than what you normally have? Did the coffee taste different? It’s the same coffee but…
Uncategorized Make a customer, not a sale 24 Apr 201924 Apr 2019 Are you sales focused or customer focused? To some people these mean the same thing. Customers are the source of revenue that makes the wheels of their business turn. They…
Uncategorized Build richer personas with psychographics 23 Apr 201921 May 2019 Build richer personas with psychographics Create a more complete view of your ideal customer using psychographics.By understanding how what you offer fits into your customers' lives you'll create effective messaging…
Uncategorized How do you add value? 17 Apr 201917 Apr 2019 How do you add value? What problems do you solve? What do you do to deliver a great customer experience? There are a lot of posts aimed at entrepreneurs and…
Uncategorized The danger of demographics 16 Apr 201921 May 2019 The danger of demographics Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business'…