Blog - Alex Grist - ExceptionalCX

Why creating a customer persona is the most important thing to do for your business – and how to create the perfect one!

22 Jan 202222 Jan 2022

Why creating a customer persona is the most important thing to do for your business - and how to create the perfect one! For any business, the most important thing…

Everything you need to get joy & fulfilment from your business

22 Jan 202222 Jan 2022

Everything you need to get joy & fulfilment from your business Starting & running your business is a very personal experience. Creating a business that's aligned to you is the…

Four employee engagement strategies for your business

24 Sep 201925 Sep 2019

Four essential employee engagement strategies for your business You need to implement these four key employee engagement strategies if you're serious about engaging your team. There are a lot of…

4 things to look out for when measuring your employee engagement

10 Sep 201911 Sep 2019

What to look out for when measuring your employee engagement Measuring your employee engagement is the only way to find out how engaged your employees are and how you can…

The best and worst companies for customer service in the UK 2019

23 Aug 201923 Aug 2019

The best and worst companies for customer service in the UK 2019 Which? ask 4,000 people in the UK about the customer service they’ve received from 100 UK retailers. As…

Measuring your employees’ engagement

21 Aug 201921 Aug 2019

Measuring your team's engagement There are a lot of studies out there that demonstrate a direct link between employee engagement and business performance. The higher the engagement the better the…

Employee engagement vs. employee experience – what’s the difference?

6 Aug 20196 Aug 2019

Employee engagement vs. employee experience - what's the difference? Employee engagement and employee experience are not the same! One is the means to achieve the other. Focusing on both will…

There’s a whole lot more to a brand than the logo

30 Jul 201913 Aug 2019

There’s a whole lot more design to a brand than the logo Colour, typography, templates and imagery are all part of your brand's visual identity. Paying attention to these details…

Positioning your brand for success

30 Jul 201930 Jul 2019

Positioning your brand for success Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience - not only what…

Keep your eye on your ‘why’!

17 Jul 201917 Jul 2019

Keep your eye on your 'why' Why you do what you do is your driving force. Sometimes you can get distracted and lose your focus. Do that and it may…