ExceptionalCX
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Measuring your employee engagement

Measuring your employees’ engagement

There are a lot of studies out there that demonstrate a direct link between employee engagement and business performance. The higher the engagement the better the business does. So how...

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Image of a game of chess

Positioning your brand for success

Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience - not only what you deliver, but how it's...

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Picadilly Circus at night

Jargon buster – branding

Your brand is more than a logo and a tagline! But when people start talking to you about the importance of branding and all the things that go with it,...

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Dream big! What's your vision for your business?

Are you making your vision a reality?

Every day you're taking action. You're working hard, creating products and services for your customers. Why? What vision are you working towards? Did you take the time to write your...

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Honesty is the best policy even with difficult conversations

Honesty really is the best policy

Honesty is talked about a lot in business. You want your business to grow, to be successful - whether it's going to stay a local business or you're going global, so...

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Image of a woman with a child using a tablet - using demographics rather than life stage in our customer persona may stereotype the woman

The danger of demographics

Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business' potential.

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Image of woman shopping on laptop, credit card in-hand

Think like a customer

Are you easy to do business with? You have repeat customers that buy from you time and time again. If you’re asking them for feedback it may well be glowing...

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Image of a person shouting through a tin can on a string

Knowledge is power(ful)

I’ve worked in design studios for many years. In that time I have always produced work with the customer in mind. I’ve done this by attending focus groups and talking...

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Image of a happy customer shaking hands

What is customer experience?

The most common question we get asked about what we do is "What's customer experience then?" So here's an overview of what it is and why it should matter to...

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