brand Archives - Alex Grist - ExceptionalCX

There’s a whole lot more to a brand than the logo

30 Jul 201913 Aug 2019

There’s a whole lot more design to a brand than the logo Colour, typography, templates and imagery are all part of your brand's visual identity. Paying attention to these details…

Positioning your brand for success

30 Jul 201930 Jul 2019

Positioning your brand for success Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience - not only what…

Keep your eye on your ‘why’!

17 Jul 201917 Jul 2019

Keep your eye on your 'why' Why you do what you do is your driving force. Sometimes you can get distracted and lose your focus. Do that and it may…

Jargon buster – branding

9 Jul 20199 Jul 2019

Jargon buster - branding Your brand is more than a logo and a tagline!But when people start talking to you about the importance of branding and all the things that…

Why you need to build a strong brand

2 Jul 20192 Jul 2019

Why you need to build a strong brand Your brand is much more than a logo and a tagline.Your brand is key to defining and designing your customer and employee…

Is your business ready for you to be free?

13 Jun 201925 Jun 2019

Is your business ready for your freedom? If, like many others, you wanted to start your own business to give you more freedom, can you honestly say that's what you've…

Honesty really is the best policy

21 May 201921 May 2019

Why honesty really is the best policy Honesty is talked about a lot in business. You want your business to grow, to be successful - whether it's going to stay a…

Why you need to create customer personas

4 Apr 201921 May 2019

Why you need to create customer personas You've been told by all the experts to find your niche. Congratulations - you've done it. What do you know about them and…

It starts with you and your customers

14 Feb 201927 Mar 2019

It starts with you - and your customers If you've never done it before, starting a business is overwhelming. There's so much to learn and so much to do. How…