The Dark Side of Email Marketing: When “Attention-Grabbing” Crosses the Line
Ever received an email that left you feeling icky? Discover the dark side of shame marketing and how to build a brand with integrity.
Tag: brand
Unleash Your Brand’s Magic: A Step-by-Step Guide to Attract Your Perfect Clients (and Ditch the Solopreneur Struggle!)
Ready to create a brand that speaks to your soul and captivates your ideal clients? This comprehensive guide will walk you through the process, step-by-step.
There’s a whole lot more to a brand than the logo
Colour, typography, templates and imagery are all part of your brand’s visual identity. Paying attention to these details helps build a strong brand.
Positioning your brand for success
Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience – not only what you deliver, but how it’s received.
Get your brand positioning right and you make your customer experience more positive. It also helps you stand out from your competition. Here’s how you position your brand for success.
Keep your eye on your ‘why’!
Why you do what you do is your driving force. Sometimes you can get distracted and lose your focus. Do that and it may stop you from achieving what you set out to do. Keeping your eye on your ‘why’ helps you maintain your focus and make your dream a reality.
Jargon buster – branding
Your brand is more than a logo and a tagline!
But when people start talking to you about the importance of branding and all the things that go with it, ever notice how much jargon they use?
Here’s a jargon buster to help you navigate the way to building a strong brand!
Why you need to build a strong brand
Your brand is much more than a logo and a tagline.
Your brand is key to defining and designing your customer and employee experience.
Are you using your brand to its full advantage?
Is your business ready for you to be free?
If, like many others, you wanted to start your own business to give you more freedom, can you honestly say that’s what you’ve achieved?
Hand on heart?
You’re looking for freedom, but is your business ready for you to be free?
Honesty really is the best policy
Honesty is talked about a lot in business. You want your business to grow, to be successful – whether it’s going to stay a local business or you’re going global, so here’s why you need to keep honesty as a value close to your heart and demonstrate it every day.
Why you need to create customer personas
You’ve been told by all the experts to find your niche. Congratulations – you’ve done it. What do you know about them and how can you be sure to keep your focus? Create customer personas! Here are the reasons why you need to do this.