The Dark Side of Email Marketing: When “Attention-Grabbing” Crosses the Line
Ever received an email that left you feeling icky? Discover the dark side of shame marketing and how to build a brand with integrity.
Unleash Your Brand’s Magic: A Step-by-Step Guide to Attract Your Perfect Clients (and Ditch the Solopreneur Struggle!)
Ready to create a brand that speaks to your soul and captivates your ideal clients? This comprehensive guide will walk you through the process, step-by-step.
Why creating a customer persona is the most important thing to do for your business – and how to create the perfect one!
For any business, the most important thing is identifying your perfect customer. It should be your starting point for almost everything.
Everything you need to get joy & fulfilment from your business
Starting & running your business is a very personal experience. Creating a business that’s aligned to you is the best way to ensure its success – financially and personally. If you’re going to put in the hard work, why not make sure you’re creating a business that brings you joy & fulfilment?
Four employee engagement strategies for your business
You need to implement these four key employee engagement strategies if you’re serious about engaging your team.
4 things to look out for when measuring your employee engagement
Measuring your employee engagement is the only way to find out how engaged your employees are and how you can improve to increase their engagement levels. But your culture may be stopping you from getting an accurate result. Here are 4 things to look out for …
Measuring your employees’ engagement
There are a lot of studies out there that demonstrate a direct link between employee engagement and business performance. The higher the engagement the better the business does.
So how engaged is your team? Not sure? Here’s how you can find out.
Employee engagement vs. employee experience – what’s the difference?
Employee engagement and employee experience are not the same! One is the means to achieve the other. Focusing on both will benefit you, your business and your employees.
Let’s take a look at both employee engagement and employee experience, why they’re different and why you need to know about them.
There’s a whole lot more to a brand than the logo
Colour, typography, templates and imagery are all part of your brand’s visual identity. Paying attention to these details helps build a strong brand.
Positioning your brand for success
Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience – not only what you deliver, but how it’s received.
Get your brand positioning right and you make your customer experience more positive. It also helps you stand out from your competition. Here’s how you position your brand for success.