For any business, the most important thing is identifying your perfect customer. It should be your starting point for almost everything.
Starting & running your business is a very personal experience. Creating a business that’s aligned to you is the best way to ensure its success – financially and personally. If you’re going to put in the hard work, why not make sure you’re creating a business that brings you joy & fulfilment?
Colour, typography, templates and imagery are all part of your brand’s visual identity. Paying attention to these details helps build a strong brand.
Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience – not only what you deliver, but how it’s received.
Get your brand positioning right and you make your customer experience more positive. It also helps you stand out from your competition. Here’s how you position your brand for success.
Why you do what you do is your driving force. Sometimes you can get distracted and lose your focus. Do that and it may stop you from achieving what you set out to do. Keeping your eye on your ‘why’ helps you maintain your focus and make your dream a reality.
Your brand is more than a logo and a tagline!
But when people start talking to you about the importance of branding and all the things that go with it, ever notice how much jargon they use?
Here’s a jargon buster to help you navigate the way to building a strong brand!
Your brand is much more than a logo and a tagline.
Your brand is key to defining and designing your customer and employee experience.
Are you using your brand to its full advantage?
Plans are important. You need to make plans to achieve your goals.
You can’t follow through on plans you don’t have. Neither can anyone else on your behalf.
What are you doing to achieve your goals?
Customer experience is something small business owners should know about and be focusing on.
Whilst bigger companies have been improving their customer experience over the last ten years or so, many small business owners aren’t aware of it. Yet it’s proving to be a real competitive advantage.
It doesn’t have to be complicated or expensive. And there are things that you can do now to make a difference to your CX.
If, like many others, you wanted to start your own business to give you more freedom, can you honestly say that’s what you’ve achieved?
Hand on heart?
You’re looking for freedom, but is your business ready for you to be free?
