persona Archives - Alex Grist - ExceptionalCX

Use empathy to improve your business

4 Jun 20194 Jun 2019

Use empathy to improve your business One of the 5 key elements of emotional intelligence, you can use empathy to improve your business.It also makes you a better person, friend,…

Why some customer personas don’t work

27 May 201928 Mar 2022

How to create a customer persona that works for you Customer personas should be useful and hard working documents.If you created yours and then wondered what you're supposed to do…

Distinguishing traits – what sets your customers apart

10 May 201929 May 2019

Distinguishing traits - what sets your customers apart You've identified your niche and written a detailed customer persona.Have you included your customer traits?These could be key to finding out what…

Are you connecting with your customers’ emotional drivers?

3 May 201921 May 2019

Connecting with your customers' emotional drivers As people we do everything for a reason - because of our emotional drivers. If anyone's observing and trying to understand why, it might…

Build richer personas with psychographics

23 Apr 201921 May 2019

Build richer personas with psychographics Create a more complete view of your ideal customer using psychographics.By understanding how what you offer fits into your customers' lives you'll create effective messaging…

The danger of demographics

16 Apr 201921 May 2019

The danger of demographics Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business'…

Why you need to create customer personas

4 Apr 201921 May 2019

Why you need to create customer personas You've been told by all the experts to find your niche. Congratulations - you've done it. What do you know about them and…

It starts with you and your customers

14 Feb 201927 Mar 2019

It starts with you - and your customers If you've never done it before, starting a business is overwhelming. There's so much to learn and so much to do. How…

What is customer experience?

22 Jan 20194 Apr 2019

What is customer experience? The most common question we get asked about what we do is "What's customer experience then?" So here's an overview of what it is and why…