Skip to content
Alex Grist – ExceptionalCX
  • Hello everyone!
  • A quick introduction
  • My services
    • Perfect Persona
    • Marketing support for solopreneurs
  • Blog posts
  • Contact Alex
  • Subscribe!
  • Login
Alex Grist – ExceptionalCX
  • Hello everyone!
  • A quick introduction
  • My services
    • Perfect Persona
    • Marketing support for solopreneurs
  • Blog posts
  • Contact Alex
  • Subscribe!
  • Login

Tag: persona

20 Aug 202420 Aug 2024Branding

Unleash Your Brand’s Magic: A Step-by-Step Guide to Attract Your Perfect Clients (and Ditch the Solopreneur Struggle!)

Ready to create a brand that speaks to your soul and captivates your ideal clients? This comprehensive guide will walk you through the process, step-by-step.

Image of woman worried
4 Jun 20194 Jun 2019Uncategorized

Use empathy to improve your business

One of the 5 key elements of emotional intelligence, you can use empathy to improve your business.

It also makes you a better person, friend, worker and leader.

Empathy has been recognised as an essential part of creating an exceptional customer experience.

Pictures can be used to help visualise customers and bring them to life.
27 May 201928 Mar 2022Uncategorized

Why some customer personas don’t work

Customer personas should be useful and hard working documents.

If you created yours and then wondered what you’re supposed to do with it now, then something’s not right.

Perhaps I can help you find out why your persona’s not working for you – read on!

Solitary man walking to show how customers traits are different
10 May 201929 May 2019Uncategorized

Distinguishing traits – what sets your customers apart

You’ve identified your niche and written a detailed customer persona.

Have you included your customer traits?

These could be key to finding out what your customers have in common or what sets them apart.

Customer traits highlight what your customer have in common.

Image of a happy woman driving a convertible - understanding emotional drivers help influence behaviour and perception
3 May 201921 May 2019Uncategorized

Are you connecting with your customers’ emotional drivers?

As people we do everything for a reason – because of our emotional drivers. If anyone’s observing and trying to understand why, it might not be immediately obvious. In fact we might not consciously understand it ourselves!

If you can understand your customers’ emotional drivers you can better influence their behaviour and their perception of your brand.

Image of a person with no clear face - get to know your customers better with psychographics
23 Apr 201921 May 2019Uncategorized

Build richer personas with psychographics

Create a holistic view of your ideal customer by using psychographics. By understanding how what you offer fits into your customers’ lives you can create a sophisticated profile of your niche.

Image of a woman with a child using a tablet - using demographics rather than life stage in our customer persona may stereotype the woman
16 Apr 201921 May 2019Uncategorized

The danger of demographics

Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business’ potential.

Image shows clear jelly sweets laid out in rows, with 1 red sweet in the middle - targeting your customer with customer personas or avatars
4 Apr 201921 May 2019Uncategorized

Why you need to create customer personas

You’ve been told by all the experts to find your niche. Congratulations – you’ve done it. What do you know about them and how can you be sure to keep your focus? Create customer personas! Here are the reasons why you need to do this.

Image of a woman at a desk thinking with coffee and a pastry
14 Feb 201927 Mar 2019Uncategorized

It starts with you and your customers

If you’ve never done it before, starting a business is overwhelming. There’s so much to learn and so much to do. How do you know where to start?
Start with you, your brand and your customers.

Image of a happy customer shaking hands
22 Jan 20194 Apr 2019Uncategorized

What is customer experience?

The most common question we get asked about what we do is “What’s customer experience then?” So here’s an overview of what it is and why it should matter to you.

ExceptionalCX Limited is registered in England and Wales. Registered number: 11825876. Registered office: 10 Wordsworth Place, Whiteley, Fareham, PO15 7LY.

© 2026 Alex Grist - ExceptionalCX.

Your privacy is important to me!

GDPR Data Privacy Notice
Cookie policy

Stay in touch!

Ready to build a business that lights you up? Pop your email in the box below and you’ll be the first to know about my latest updates and news.

You're agreeing to share your email with me and Mailchimp, but don't worry—your details are safe, and an unsubscribe link will be in every email should you ever want to leave.

Processing…
Success! You're on the list.
Whoops! There was an error and we couldn't process your subscription. Please reload the page and try again.
 

Loading Comments...