By 2020, customer experience will overtake price and product as the key brand differentiator.
(source: Walker, 2015, “Customer 2020 Report”)
Revenue increases over 3 years from a moderate improvement in customer experience for companies across a range of sectors by an average of +77.5%
(source: The Temkin Group, 2018)
Engaged customers buy 20% more products, recommend to 46% more friends and family, and are 9x less likely to churn
(source: MaritzCX, 2016)
Customers that are extremely likely to recommend an organisation have a lifetime value of between 6x and 14x that of those that aren’t likely to recommend
(source: Bain & Company Inc, 2015)
Happier team members are 12% more productive
(source: Oswald, Proto & Sgroi, University of Warwick, 2015)
Companies with high employee engagement see 37% lower absenteeism
(source: Gallup, 2017)
Businesses with top quartile engagement scores outperformed those with bottom quartile engagement scores by 21% for profitability
(source: Gallup Q12 meta-analysis, 2016)
75% of job seekers consider an employer’s brand before applying for a job
(source: CareerArc, 2015)
69% of job seekers wouldn’t take a job with a company that had a bad reputation, even if they were unemployed
(source: Glassdoor, 2015)
Positive brand equity positively impacts product pricing, sales volumes and customer retention
(source: Investopedia, 2018)
Less than 10% of businesses feel their brand presentation is very consistent
Around 90% of businesses agree it’s important to present their brands consistently across all touchpoints
The average revenue increase attributed to brand consistency is estimated to be 23%
(source: Lucidpress, 2016)