For any business, the most important thing is identifying your perfect customer. It should be your starting point for almost everything.
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Starting & running your business is a very personal experience. Creating a business that's aligned to you is the best way to ensure its success - financially and personally. If you're going to put in the hard work, why not...
You need to implement these four key employee engagement strategies if you're serious about engaging your team.
Measuring your employee engagement is the only way to find out how engaged your employees are and how you can improve to increase their engagement levels. But your culture may be stopping you from getting an accurate result. Here are...
Which? ask 4,000 people in the UK about the customer service they’ve received from 100 UK retailers. As ever, there are large differences between sectors – airlines, telecoms and energy providers sitting at the bottom, while car maintenance, optometrists and...
There are a lot of studies out there that demonstrate a direct link between employee engagement and business performance. The higher the engagement the better the business does. So how engaged is your team? Not sure? Here's how you can...
Employee engagement and employee experience are not the same! One is the means to achieve the other. Focusing on both will benefit you, your business and your employees. Let's take a look at both employee engagement and employee experience, why...
Colour, typography, templates and imagery are all part of your brand's visual identity. Paying attention to these details helps build a strong brand.
Your brand positioning affects what people associate with it and what they expect. Those associations and expectations influence your customer experience - not only what you deliver, but how it's received. Get your brand positioning right and you make your...
Why you do what you do is your driving force. Sometimes you can get distracted and lose your focus. Do that and it may stop you from achieving what you set out to do. Keeping your eye on your 'why'...