You only need to watch this video and complete this section of the workbook if your business is B2B – your clients are other businesses and it’s a business that will pay your invoice 💷
Demographics
Defining your client using facts about their life and identity
Psychographics
Describe your perfect client using their attitudes, interests, opinions, values and behaviours.
Interests
What are your clients interested in? Because there’s more to life than work!
Behaviours
What they do and how they do it.
Likes and dislikes
What do you need to offer and avoid?
Beliefs and values
What shapes your client’s view of the world?
Characteristics
Describe the qualities of your perfect client
Emotional drivers
What does your perfect client want to move towards or away from?
Psychographics – wrapping up
So what do they really mean for you?
Aligning with your perfect client
This second part is all about your business and how it aligns with your perfect client.
This video covers giving reasons for them to believe in you!
Their common objections
Why they can’t work with you – preparing for their reasons and excuses.
What they expect
Avoiding disappointment and making space to delight.
Thank you for choosing to create your Perfect Persona!
I hope you’ve created a fantastic description of your perfect client that’s going to help you craft your marketing, products and services into something absolutely tailor-made.
Don’t forget – you are the secret ingredient in your brand. ✨ Create your messaging so that it comes from you, and could only come from you! You know what you want for your client – let them know what that is.
If you want to work on your brand and get yourself out there authentically (I don’t do cookie cutters – I only do one of a kind), you know where to find me.