Create your Perfect Persona
Welcome to the online workshop to create your Perfect Persona – a detailed view of your perfect client.
Everything you need is on the page below, including links to download the workbook and persona template.
Each video contains information you can use to complete that section of your Perfect Persona, along with how to put it to use afterwards.
Go through the videos in order, starting with the Welcome and Introduction here 👇
Welcome & introduction
Including why you’re here & how we’re going to do this.
Click on the â–¶ to play the video.
Your Perfect Persona workbook
Click on the image to download the PDF 👉
Or click this link to create a copy in Google docs.
Their business
Please note …
You only need to watch this video and complete this section of the workbook if your business is B2B – your clients are other businesses and it’s a business that will pay your invoice 💷
Demographics
Defining your client using facts about their life and identity
Psychographics
Describe your perfect client using their attitudes, interests, opinions, values and behaviours.
Interests
What are your clients interested in? Because there’s more to life than work!
Behaviours
What they do and how they do it.
Likes and dislikes
What do you need to offer and avoid?
Beliefs and values
What shapes your client’s view of the world?
Characteristics
Describe the qualities of your perfect client
Emotional drivers
What does your perfect client want to move towards or away from?
Psychographics – wrapping up
So what do they really mean for you?
Aligning with your perfect client
This second part is all about your business and how it aligns with your perfect client.
This video covers giving reasons for them to believe in you!
Their common objections
Why they can’t work with you – preparing for their reasons and excuses.
What they expect
Avoiding disappointment and making space to delight.
Where they spend their time
Get your message seen.
Serving your perfect client
What they want and what they need.
Your perfect client’s goals, tasks and pains.
Your offerings, goal achievers and pain remedies
How you support your perfect client.
Finishing touches
Who is your perfect client?
Introducing …
What to do next
Using what you now know!
Download your template
Download the template for your Perfect Persona here.
Thank you!
Thank you for choosing to create your Perfect Persona!
I hope you’ve created a fantastic description of your perfect client that’s going to help you craft your marketing, products and services into something absolutely tailor-made.
Don’t forget – you are the secret ingredient in your brand. ✨ Create your messaging so that it comes from you, and could only come from you! You know what you want for your client – let them know what that is.
If you want to work on your brand and get yourself out there authentically (I don’t do cookie cutters – I only do one of a kind), you know where to find me.
Take your next step boldly.
Wishing you every success 💖
Alex