exceptionaljon, Author at Alex Grist - ExceptionalCX

There’s a whole lot more to a brand than the logo

30 Jul 201913 Aug 2019

There’s a whole lot more design to a brand than the logo Colour, typography, templates and imagery are all part of your brand's visual identity. Paying attention to these details…

The fundimentals of creating intelligent customer relationships

12 Jun 201912 Jun 2019

The fundimentals of creating intelligent customer relationships “It is, of course, not possible to state with any practical exactitude what the customer is. But there are several common denominators to…

Have all your touchpoints been created equal?

8 May 201929 May 2019

Have all your touchpoints been created equal? Every contact we have with a customer influences that customer’s future decision whether to buy from us again. EVERY contact. It’s not just…

Does your brand colour reflect your brand?

29 Apr 201930 Apr 2019

Colourful language! Have you ever had your cup of coffee in a different coloured mug than what you normally have? Did the coffee taste different? It’s the same coffee but…

Make a customer, not a sale

24 Apr 201924 Apr 2019

Are you sales focused or customer focused? To some people these mean the same thing. Customers are the source of revenue that makes the wheels of their business turn. They…

Your customer’s perception is your reality

10 Apr 201910 Apr 2019

Your customer’s perception is your reality – it’s also your customer’s experience What you intend your customers to experience may or may not be how they’ve interpreted their experience with…

Knowledge is power(ful)

Knowledge is power(ful) What do you know about your customers and how do you share it? Working in internal design studios for many years I have always produced work with…