exceptionalcx, Author at Alex Grist - ExceptionalCX - Page 2 of 4

Why you need to build a strong brand

2 Jul 20192 Jul 2019

Why you need to build a strong brand Your brand is much more than a logo and a tagline.Your brand is key to defining and designing your customer and employee…

You can’t follow through on plans you don’t have

26 Jun 201926 Jun 2019

You can't follow through on plans you don't have! Plans are important. You need to make plans to achieve your goals.You can’t follow through on plans you don’t have. Neither…

Customer experience – what is it and why should small business owners care?

25 Jun 201925 Jun 2019

Customer experience - what it is and why small business owners should care Customer experience is something small business owners should know about and be focusing on.Whilst bigger companies have…

Is your business ready for you to be free?

13 Jun 201925 Jun 2019

Is your business ready for your freedom? If, like many others, you wanted to start your own business to give you more freedom, can you honestly say that's what you've…

Use empathy to improve your business

4 Jun 20194 Jun 2019

Use empathy to improve your business One of the 5 key elements of emotional intelligence, you can use empathy to improve your business.It also makes you a better person, friend,…

Are you making your vision a reality?

29 May 201929 May 2019

Are you making your vision a reality? Every day you're taking action. You're working hard, creating products and services for your customers. Why? What vision are you working towards?Did you…

Why some customer personas don’t work

27 May 201928 Mar 2022

How to create a customer persona that works for you Customer personas should be useful and hard working documents.If you created yours and then wondered what you're supposed to do…

Do your customers care enough to complain?

22 May 20194 Jun 2019

Do your customers care enough to complain? If a product or service doesn't match our expectations we feel disappointed and let down. But often we don't care enough about it…

Honesty really is the best policy

21 May 201921 May 2019

Why honesty really is the best policy Honesty is talked about a lot in business. You want your business to grow, to be successful - whether it's going to stay a…

Distinguishing traits – what sets your customers apart

10 May 201929 May 2019

Distinguishing traits - what sets your customers apart You've identified your niche and written a detailed customer persona.Have you included your customer traits?These could be key to finding out what…