Uncategorized Are you connecting with your customers’ emotional drivers? 3 May 201921 May 2019 Connecting with your customers' emotional drivers As people we do everything for a reason - because of our emotional drivers. If anyone's observing and trying to understand why, it might…
Uncategorized Are you keeping up with your customers’ expectations? 1 May 20192 May 2019 “The first step in exceeding your customer’s expectations is to know those expectations.” - Roy H. Williams What is expected of you? What’s expected of your products and services? Of…
Uncategorized Build richer personas with psychographics 23 Apr 201921 May 2019 Build richer personas with psychographics Create a more complete view of your ideal customer using psychographics.By understanding how what you offer fits into your customers' lives you'll create effective messaging…
Uncategorized How do you add value? 17 Apr 201917 Apr 2019 How do you add value? What problems do you solve? What do you do to deliver a great customer experience? There are a lot of posts aimed at entrepreneurs and…
Uncategorized The danger of demographics 16 Apr 201921 May 2019 The danger of demographics Are you using demographics in your customer personas? You could be introducing bias to your decision making and creating persona stereotypes that will limit your business'…
Uncategorized Why you need to create customer personas 4 Apr 201921 May 2019 Why you need to create customer personas You've been told by all the experts to find your niche. Congratulations - you've done it. What do you know about them and…
Uncategorized Think like a customer 3 Apr 20193 Apr 2019 Think like a customer Are you easy to do business with? You have repeat customers that buy from you time and time again. If you’re asking them for feedback it…
Uncategorized Hurdles, obstacles and dead ends 29 Mar 20193 Apr 2019 Hurdles, obstacles and dead ends - map your customer journey to identify yours Is your business losing potential customers because something stops them on the path to making a purchase?…
Uncategorized Does satisfaction create loyalty? 27 Mar 201927 Mar 2019 Does satisfaction create loyalty?
Uncategorized Content, Conversion, Traction, Engagement… 22 Mar 201927 Mar 2019 Content, Conversion, Traction, Engagement… Do all these words fill you with dread? Yet you’d like to ensure your brand is noticed and your customers are getting the experience they deserve?…